I’m Micaela Raimondi and I’m a Temporary Marketing Manager
Curiosity is my source of inspiration
I love making things happen and sharing my energy with others
After a career as a marketing director for multinational companies and innovative startups, I’ve decided to offer my expertise to business people like you.
Whether you need to define a marketing strategy for your company, grow your team or tell an engaging brand story, I can help you deliver these projects effectively and fast.
I founded “The Good Attitude”, a training, discussion, and collaboration platform to promote good workplace & life practices. Our mission is to support a change-oriented movement that, without prejudice, welcomes anyone interested in improving the status quo, and starting a New Normal.
Where can I start?
CHANGE Management
Need help in managing change? Sense a lack of motivation in your company? Fancy taking your projects up a gear?
A change in attitude can often be the answer.
- I offer training courses to improve soft skills — by working on lateral thinking, emotional intelligence and non-violent communication. I can provide these for the entire team or smaller groups
- I support teams in the definition and execution of projects, by applying methods and techniques designed to draw out innovative ideas and drive their effectiveness
Want to know more about The Good Attitude's programs?
STRATEGIC MARKETING Management
Need to create a marketing strategy from scratch? Including pinpointing how to hit your goals and which tools and resources to do it with?
- I assess current positioning and identify areas of improvement
- I analyze competitors
- I define marketing plans on a strategic and operational level
Want to learn more?
OPERATIONAL MARKETING Management
Need to strengthen your marketing team?
- I offer support and training to marketing staff, with courses tailored to a team’s needs (For example, how to manage a team, how to create effective presentations, how to deliver effective and consistent corporate storytelling, how to analyze data and present it to stakeholders, and much more)
- I advise HR teams in identifying the best resources to add to the team, taking into account the company’s particular needs
Want to learn more?
BRAND IDENTITY Management
Need to create a brand identity to tell the story of your brand, your values and your product effectively?
- I help turn visions into an engaging narrative, and translate that brand story into a visual identity
- I analyze company/product websites to make them more effective
- I structure online and offline communication, defining editorial calendars
- I create assets to help sales teams
Want to learn more?
SPECIAL PROJECTS Management
Need to launch a special project?
- I offer support in launching new projects
- I develop methods and/or events to help companies interact more or better with their customers
- I create internal branding programs to help retention of employees and other collaborators
- I identify partners to kickstart co-marketing activities with
- I choose the best suppliers for projects
SOME SUCCESSFUL PROJECTS
I supported Contents.com as Temporary Marketing Manager during the critical phase of launching the new software tool and the entry of an investment fund. The objective was build the marketing function and to ensure marketing operations.
I helped MEET diversify its current business model aimed primarily at the consumer market, leveraging the skills and assets gained to define an innovative service offering for the business market.
I joined PiùMe management on a journey of refinement and discovery of marketing best practices in order to identify their best business development strategies.
I organized the “Empathic Communication” training course for the Adevinta Group, aimed at employees of Subito.it to improve some soft skills and foster feedback management.
I helped Contactlab position its new product on the market, SEND — a communication platform that grew into a highly popular cornerstone of the marketing community.
I helped iGenius build a marketing team from scratch, managing team selection and onboarding. Together, we then created the company’s new brand identity and sales assets to launch their product, crystal.
I helped Myntelligence carry out its rebranding and corporate transformation into MINT. I worked with the Creative team to create the new storytelling and visual identity.
I am a lecturer of the HPE Partner Marketing Academy organizing different training courses on emotional intelligence, lateral thinking and brand storytelling.
CURIOUS ENOUGH TO CONSIDER WORKING TOGETHER?
CONTACT ME
My experience
As an independent professional, my goal is to immerse myself immediately into your company and inject my strong skills and sense of innovation.
I’m not affected by day-to-day ways of working, nor by industry norms. This allows me to enter your organization seamlessly, think outside the box and find the right innovative solutions.
While carrying out the project, I share knowledge to internal management, ensuring the project continues even after I’ve completed it.
I have access to particular resources and collaborations — using this access to develop new synergies and give the company a new long-term asset.
My expertise has grown over the years by a combination of two things — interest in, and study of, design and communication, and a strong analytical and managerial background.
I started my career at the Bain & Company, where I gained a deep knowledge of business processes and models in different market contexts (financial, energy, retail and media).
I then spent almost 10 years in one of the biggest tech companies in the world: HP. During this time, I had multiple managerial roles in Italy and internationally, as Marketing and Product Manager. I managed complexity astutely and flexibly. I oversaw the launch of new products on the market, developed marketing campaigns for the generation of new business, and coordinated events — from local ones, to large international conventions.
In the last 6 years, I’ve worked with some of the most promising tech scaleups, such as Contactlab, crystal by iGenius, MINT and Contents.com as a Marketing Director and Board Member — helping them build a solid marketing foundation from scratch.
The transition to freelancing has given me the opportunity and the desire to dedicate myself to a topic that is dear to me: changing the status quo through the adoption of behaviors and attitudes aimed at promoting good doing and innovative thinking. That is why I founded, with Federica Digiorgio, “The Good Attitude”, the platform for training, discussion and collaboration that through training courses, a podcast and its own merchandising wants to stimulate a movement of change to improve the status quo and initiate a New Normal.
BRANDS I've WORKed WITH
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